College Students’ Perceptions of and Behaviors Regarding Facebook© Advertising: An Exploratory Study
نویسندگان
چکیده
منابع مشابه
Personality Types and Facebook Advertising: An Exploratory Study
The “Five-Factor” model of personality types has been utilised by a number of computer science and psychology academics as a framework to explore aspects of Internet adoption, and more recently Social Media adoption and behaviours. While the use of personality type models in research has been less popular with marketing academics, the Five Factor Model has been used to predict the emotional app...
متن کاملRomantic Relationship Development in the Age of Facebook: An Exploratory Study of Emerging Adults' Perceptions, Motives, and Behaviors
Social networking sites are becoming a prevalent form of communication in the escalation of romantic relationships. An online survey (n=403) addressed emerging adults' experiences with Facebook and romantic relationships, particularly a unique affordance of Facebook: the ability to declare oneself as "In a Relationship" and actively link one's profile to a romantic partner's, commonly known as ...
متن کاملconstruction and validation of the translation teacher competency test and the scale of students’ perceptions of translation teachers
the major purpose of this study was to develop the translation teacher competency test (ttct) and examine its construct and predictive validity. the present study was conducted in two phases: a qualitative phase as well as a quantitative phase. in the first phase of the study, the author attempted to find out the major areas of competency required for an academic translation teacher. the second...
Understanding Attitudes, Beliefs, and Information Seeking Regarding Hookah Smoking in Parents of College Students: An Exploratory Qualitative Pilot Study.
BACKGROUND Hookah smoking has become increasingly common among young adults in the United States. College students engage in hookah smoking due to the increased exposure and popularity of hookah bars surrounding college campuses. There is limited information on parental perceptions of college students' hookah smoking. METHODS Forty-four telephone interviews were recorded and transcribed with ...
متن کاملan exploratory study of differential item functioning (dif) in efl reading comprehension
بررسی دلایل عملکرد متفاوت سوالات آزمون درک مطلب به زبان خارجی تاریخچه ی تحقیق درباره ی منابع عملکرد مختلف سوالات (دیف) در آزمون درک مطلب پر است از مجموعه ای از متغیرهای فرضیه ای که چند مورد از مهمترین آنها عبارتند از: جنسیت، آشنایی با موضوع متن، علاقه به موضوع یا محتوای متن، حدس زدن، و عوامل بافت اجتماعی (پی 2004؛ زومبو و گلین 2005). مطالعه حاضر با استناد به فلسفه ی انکارپذیری پوپر عوامل ذکر...
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ژورنال
عنوان ژورنال: The Catalyst: A Multidisciplinary Review of Undergraduate Scholarship at The University of Southern Mississippi
سال: 2013
ISSN: 2471-0776
DOI: 10.18785/cat.0301.02